Services
Marketing Solutions |
Branding Development |
Media and Public Relations |
Writing and Editing |
Crisis Communications |
Advertising Strategies |
Presentations & Proposals |
Applications & Integration
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Building Relationships & Networking |
Press Releases, Alerts, Advisories & Statements
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White Papers & Position Statements
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Traditional & Non-traditional Mediums
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Business Plans
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Core Competency Analysis |
Resource Development
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Articles, Advertorials & Newsletters
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Communications Protocols & Policies |
Value Ad & Negotiations Tactics
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Sponsorship & Cause Related Marketing |
Point of Difference Positioning
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Targeting Essential Media
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Collateral & Web Copy |
Fact Sheets, Copy Points & Speaking Notes |
Multi-language & Cultural Strategies |
Event & Promotions Planning |
Key Message Development
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Non-traditional Approaches
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Key & Primary Message Development
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Media, Stakeholder & Public Strategies
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PSA Applications
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Viral, Social, Gorilla & Digital Applications |
Marketplace & Competitive Analysis
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Spokesperson & On Air Training
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Speeches & Announcements |
Practical Planning & Training
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Internet & Digital Forums
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A Converging Path: Marketing SolutionsIf you need a business plan, a strategic presentation, proposal or new event, promotion or marketing strategy, Path can help you with an innovative and integrated solution, customized to your needs and designed to get results. Path can help you navigate a cluttered and evolving marketplace. The Critical Path: Branding DevelopmentAn organization needs to understand their core competencies. What can you offer that is unique and unduplicated? Let Path help you develop your point of difference positioning and provide the supports that will give you leverage over your competition. A Footpath: Media RelationsNavigating busy news calendars and connecting with reporters, producers and editors can be a daunting task. Let Path pave the way for new, proactive strategies, meaningful and productive relationships and ultimately more generous and positive media coverage. |
The Clear Path: Writing & EditingStuck on words and the right way to sell it, position it, or tell the story? Path can assist you with authoring a variety of essential materials designed to elevate profile, enhance brand and get you noticed and remembered! The Right Path: Crisis ManagementCrisis communications planning is integral to an organization to mitigate risk and protect business goals and assets. Path can help you with programs and resources to safeguard your organization. The Pathfinder: Media Buying StrategiesOverwhelmed by options and alarming rates and jargon? Let Path cut through the clutter, find shortcuts, define analytics and help you develop a common sense media buying strategy that is on budget, delivers above expectation and most of all, reaches the critical audiences you wish to target. |
Newsletters & Collateral
